Shark Week

Discovery and Sherwin Williams

Direction, Design, Motion

About

Bring Shark Week Home. We created a co-branded spot for Discovery's Shark Week and Sherwin Williams. The concept show how colours from Shark Week could inspire your home renovations and add vibrant ocean palettes to your walls. We paired popular Sherwin Williams colours with footage of sharks in their home, the ocean. It aired during Shark Week in 2023 and 2024..

Concept, Design, Animation – Jess Libby

Producers – Kate Swift, Katie Mariani

Creative Directors – Ed Rhine, Brian Eloe

Editorial, DP, Lighting – Alex Miller

Writer, Producer – Tina Cherrillo

VP Branded Entertainment – Michael Eisenbaum

Studio – Spillt

The spot was created with bespoke footage of rollers, stock footage, 3D/2D motion graphics, cel and compositing.

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